...without chasing endless sales calls, grinding on social media, or needing a huge following.
The Challenge Code is a down-to-earth guide for driven women who are tired of feeling burned out by selling their expertise one client at a time. Sherri Somers shares her real-life journey—from being overwhelmed and exhausted in traditional sales to experiencing a major turning point by running a simple challenge that made her $42,000 in just one day. She shows you how changing your mindset and confidently speaking up as yourself can help you build a business that earns steady, dependable income without the constant hustle.
Chasing clients through draining DMs and cold outreach
Burning thousands on ads that barely convert
Letting fickle algorithms control your income
Cranking out endless content in hopes of going viral
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How to build authority and sales using just your voice without chasing clients – pg. 59
Discover why your voice is the most powerful business tool you already own. Learn how to speak in a way that commands authority, creates instant trust, and converts conversations into clients.
The Exact Blueprint I Use to Turn Speaking Into Influence and Wealth (and how you can too) – pg. 67
Step into a timeless formula of influence inspired by one of the greatest wealth builders in history. This blueprint shows you how to use wisdom-driven speaking strategies to expand your influence and build lasting prosperity.
The Little-Known Secret to Attracting and Converting Leads Without Cold Outreach – pg. 85
Forget chasing clients. Learn how to use your words to magnetize the right audience and guide them naturally into becoming paying customers. Speaking becomes the bridge between visibility and predictable revenue.
The Overlooked Trick That Makes Reframing Your Audience’s Thinking Almost Automatic – pg. 91
The secret to sales isn’t more talking—it’s changing how people think. Master the art of reframing so your words break old beliefs, spark new perspectives, and move your audience to say yes
The little-known challenge approach for consistent, predictable revenue (pg. 137)
Even if your email list is small, this overlooked method lets you generate consistent, predictable income month after month. Get the exact challenge framework that turns a modest audience into a powerful revenue stream.
How not to kill sales (even with a small audience) pg 111
Many entrepreneurs unknowingly sabotage their own sales. In this section, I’ll show you what to avoid, what to focus on, and how to turn a small but mighty audience into loyal buyers who stay and pay.
How to Overcome the Fear of Hosting a Challenge (Even If You’ve Never Done It Before) – pg. 35
Fear doesn’t mean you’re not ready — it means you’re on the edge of growth. In this section, I’ll help you flip the script on fear and turn it into fuel. You’ll learn practical strategies to quiet the doubts, build unshakable confidence, and step boldly into the role of a leader who inspires action.
How to Turn Fear Into Freedom and Build a Business That Lasts – pg. 49
What if the very thing you’re afraid of could become the key to your breakthrough? This chapter reveals how to use challenges not only to attract clients but to liberate yourself from overwhelm and uncertainty. By leaning into The Challenge Code, you’ll discover a fresh path forward — one where you feel empowered, confident, and fully equipped to grow the business you’ve always wanted.
Why Most Coaches Fail at Business Growth—and the Simple Shift That Sets You Free – pg. 27
Working harder doesn’t always mean earning more. Here, I expose the hidden flaws in the outdated business models that keep entrepreneurs stuck in endless hustle with little to show for it. You’ll see why the old way no longer works — and how challenges give you back your time, multiply your results, and let you serve at a higher level.
How to Multiply Your Impact Without Adding More Hours – pg. 103
Discover how to multiply your impact without multiplying your workload. This section shows you how to create one powerful challenge that continues to engage dozens — even hundreds — of ideal clients at once. Instead of chasing individual leads, you’ll learn how to deliver massive value in a scalable way that frees your time and amplifies your authority.
The #1 Mistake That Kills Sales (And How to Fix It With a Small Audience) – pg. 111
Think you need a huge following to hit big revenue goals? Think again. On this page, I reveal how to stop sabotaging your own sales process and start converting the audience you already have. You’ll see how even a handful of the right people can create consistent high-ticket income when you guide them with clarity and confidence.
The Proven Shortcut to Unlock Hidden Profits in Every Challenge – pg. 123
Most entrepreneurs are leaving money on the table because they don’t realize how powerful challenges can be. In this chapter, I’ll break down the hidden revenue streams inside a well-designed challenge — from upsells and premium programs to long-term client relationships. You’ll see exactly how one well-run challenge can transform your bottom line.
The Fastest Way to Go From Planning to Profiting – pg. 131
Knowledge without action won’t grow your business. Here, we tackle the mindset shifts that move you from planning to executing. You’ll learn how to silence the doubts, step boldly into visibility, and make the decisions that set successful leaders apart from the rest.
The Step-by-Step Framework I Use to Create Consistent, Predictable Revenue – pg. 137
This is the heart of the book — a proven, step-by-step framework that takes the guesswork out of running profitable challenges. Each letter of A.C.T.I.O.N. unlocks a powerful principle that, when put together, creates a repeatable system for attracting, enrolling, and serving your ideal clients every single month.
The Little-Known Challenge Method That Creates Predictable Cash Flow (Even With a Small List) – pg. 137
What if the very thing you’re afraid of could become the key to your breakthrough? This chapter reveals how to use challenges not only to attract clients but to liberate yourself from overwhelm and uncertainty. By leaning into The Challenge Code, you’ll discover a fresh path forward — one where you feel empowered, confident, and fully equipped to grow the business you’ve always wanted.
Why Leaders Are Repeaters (And How Repeating Multiplies Your Income) – pg. 151
Success isn’t about a one-time win — it’s about building momentum through consistency. In this section, I’ll show you why the best leaders aren’t constantly reinventing the wheel but instead refine, repeat, and amplify what works. You’ll see how repeating your challenge not only boosts your income but also strengthens your authority in your market.
The Exact Ticket You Need to Create Consistent, Predictable Revenue (And How to Claim Yours) – pg. 171
This is your invitation to step off the endless hustle hamster wheel and into a proven system that works — no matter the size of your audience. On this page, you’ll secure your spot in the training, where I walk you through the exact steps to create, launch, and scale your own profitable challenge.
Think of it as your all-access pass to clarity, confidence, and clients on demand. No more wondering what to post, how to sell without feeling “salesy,” or where your next client is coming from. This is the moment to stop overthinking and start building the business — and the freedom — you’ve been craving.
The Exclusive A.C.T.I.O.N. Framework
The exact step-by-step system that shows you how to speak once and sell to many. This is the same framework that helped me generate $42,000 in a single day. (Real-world proof, not hype)
The Set-and-Forget Client Attraction System
A plug-and-play process to consistently bring in high-ticket clients every month without burning out or chasing leads. (Value: $997)
The Voice-to-Yes Formula
Learn how to position your voice as a premium tool of influence so that dream clients say “yes” on repeat. (Value: $1,497)
Challenge Revenue Calculator — a simple, plug-and-play tool that shows you exactly how much money your next challenge can make.
No more guessing, No more “hoping” your launch will work. With this calculator, you can:
✅ Set your revenue goal and instantly see how many sales you need
✅ Adjust your offer price, leads, and conversion rate to map out multiple scenarios
✅ Walk into your challenge with clarity and confidence knowing the exact steps to hit your income target (Value: $497).
Join a powerful network of like-minded coaches, sales and financial pros. Get feedback, support, and connections that help you grow faster and stay motivated (Value: $97).
Your companion playbook to capture notes and plan out your revenue activity — don’t forget to save your own copy to Google Drive. (Value: $297).
Thinking Differently About Your Business
Find out why constantly chasing clients one-by-one is holding you back, and learn how thinking differently—through hosting group challenges—can help you earn steady income and finally give you more freedom
Speaking Up Confidently
as Yourself
Stop letting the fear of public speaking or self-doubt keep you quiet. You'll learn practical ways to overcome nerves, find your voice, and genuinely connect with people who want to hear from the real you.
Selling to Many,
Not Just One
Hosting challenges makes it easy (and way more fun) to sell your offers to groups instead of one person at a time. You’ll see how building community and trust through challenges can make sales happen naturally—without feeling pushy.
Creating Offers People Actually Want
You'll get clear on how to create offers that flow naturally from your challenges—things people truly get excited about. Plus, you'll learn how a supportive community can do most of the selling for you.
Running Your Business Without Burning Out
Say goodbye to exhaustion from endless one-on-one sales calls. Learn how to run scalable challenges that let you reach more people, earn consistent money, and still have plenty of time to enjoy your life.
Creating a
Lasting Legacy
Find out how your challenges can grow beyond just one-time campaigns and become a lasting legacy, making sure your business continues making an impact—and money—for years to come.
Web Marketing
The book that outranked Gary Vee and Russell Brunson on Amazon’s Best Seller list didn’t just make noise—it delivered strategy. Discover why chasing clients one-by-one is keeping you stuck, and how hosting group challenges can help you think differently, earn consistent income, and finally create the freedom you’ve been working for.
Strategy and Comeptition
This isn’t just theory—it’s the same strategy that took down top names in the industry and hit #1 in multiple categories. You’ll learn how to overcome the fear of public speaking, stop shrinking your voice, and show up with the kind of confidence that gets you paid. Discover how to connect with your audience as the real you—and turn your story into your sales superpower.
Business Insurance
You don’t need pressure tactics—you need positioning. This bestselling book shows how hosting challenges can help you package your offers to groups (not just individuals), build trust fast, and create conversions that feel natural. If you’re in a regulated or relationship-driven field, this approach helps you scale without selling your soul.
Sherri Somers Bell is a business coach, challenge marketing expert, and transformational speaker who helps ambitious coaches, consultants, and professionals turn their voice into a movement and their expertise into a thriving business.
With a powerful story of reinvention, she built a multi-six-figure business using challenge-based marketing. Her proven Challenge Code framework has helped countless entrepreneurs scale their businesses, attract high-value clients, and sell confidently—without endless sales calls or burnout.
She has been featured on CNN, NBC, Black Women Magazine, and The Ultimate Agent Tour. When she's not leading sold-out challenges and live events, Sherri enjoys spending time with her son.
"I've signed up 5 new clients within 24 hours..."
"I've signed up 5 new clients within 24 hours, and going on a lead as I write this post. I love you and you're phenomenal at what you do. "
- Jacinthia Williams
"1 had 10 Offers From My First Challenge !!!"
"Hosted my first Challenge and had 10 offers. - Saran Baker
"Thanks to you Sherri Somers!!!"
"Hosted my first masterclass and had my lead magnet ready. Added 12 new folks to my email list and 1 appointment from the session. thanks to you Sherri Somers!!!" - Kennisha Pressley
"124 opt-ins and I just posted 54 minutes ago!"
"124 opt-ins and I just posted 54 minutes ago! And still coming in!"
-Kimberly Fowler
"My first client paid $4,000..."
"My first client paid $4,000 and I'm not even the one doing the work."
- Kayla Joshua
The Challenge Code is your go-to guide for moving away from the exhausting grind of selling one-on-one. It helps you confidently shift into running fun, engaging challenges that let you serve more people at once, earn consistent money, and finally get back your free time. You’ll learn through real-life examples, easy-to-follow strategies, and simple action steps that help you build authority and create predictable revenue without burnout.
This book is for you if you're an ambitious woman running your own business, coaching practice, consulting firm, or offering services—and you're honestly exhausted from the ups and downs of relying solely on one-on-one clients. If you're ready to leverage your expertise, push past the fear of speaking up and showing up, and build a business model that finally feels sustainable (and way less draining), The Challenge Code is exactly what you've been looking for.
The Challenge Code will help you shift your mindset so you feel confident showing up as your authentic self, making it easier (and way more fun) to attract clients who resonate with your message. You'll discover how to turn your natural voice into real authority and how to craft offers that people genuinely can't wait to buy. The heart of the book is the straightforward A.C.T.I.O.N. framework (code)—which walks you step-by-step through designing challenges that actually get results and grow your business.
Using challenges to market your business lets you connect with many people at once, instead of constantly chasing clients one-by-one. This means you’ll finally get off the exhausting rollercoaster of unpredictable income and start creating steady, reliable revenue. Plus, challenges build genuine community and loyalty, so you spend less time feeling drained by endless sales calls, and more time enjoying the freedom and balance you started your business for.
Women who've read The Challenge Code have experienced life-changing results—from earning impressive income in just one day (like making $42,000!) to finally leaving behind the exhausting hustle of chasing clients individually. The book shares relatable, real-life stories that show exactly how running challenges can quickly grow your business, boost your credibility, and help you feel secure knowing your income doesn't depend on always hustling harder.
Definitely not. The Challenge Code keeps it simple—you won’t need complicated tech or fancy systems. It’s all about using what you already have and doing things in an authentic, natural way. Whether you're brand new or just looking to improve your current approach, you'll find these strategies easy to follow, practical, and totally doable, no matter your comfort level with technology.
That's correct.
If you’re unhappy for any reason, you don't even have to send anything back.
Sherri Somers Bell
P.S. If you’re anything like me and jumped straight to the end, here’s the quick summary:
This offer is part of a marketing test and is available for a limited time.
There’s no catch. You won’t be signed up for anything else, and no annoying sales calls will follow.
THE CHALLENGE CODE
How to Turn Your Voice & Experience Into a Sales Machine that Gives You More Clients, Cash, and Freedom
The Exclusive A.C.T.I.O.N. Framework
The exact step-by-step system that shows you how to speak once and sell to many. This is the same framework that helped me generate $42,000 in a single day. (Real-world proof, not hype)
The Set-and-Forget Client Attraction System
A plug-and-play process to consistently bring in high-ticket clients every month without burning out or chasing leads. (Value: $997)
The Voice-to-Yes Formula
Learn how to position your voice as a premium tool of influence so that dream clients say “yes” on repeat. (Value: $1,497)
Exclusive Bonus: The Challenge Revenue Calculator
Run your numbers through this tool and instantly see the profit potential of your next challenge. (Value: $497)
Private VIP Community
Join a powerful network of like-minded authors and coaches. Get feedback, support, and connections that help you grow faster and stay motivated (Value: $97).
Virtual Challenge Playbook
Your companion playbook to capture notes and plan out your revenue activity — don’t forget to save your own copy to Google Drive. (Value: $297).
DISCLAIMER
The figures, case studies, and examples shared in this book are from my own business campaigns and the campaigns I’ve built for private clients. These results are not typical, and I am not suggesting you will achieve the same outcomes. I have the benefit of nearly six years of experience in advanced sales and marketing, and that expertise plays a significant role in my results.
Most people who purchase “how-to” information see little to no results, often because they don’t take consistent action, follow the strategies fully, or put in the necessary work. Success in any business requires effort, persistence, and a willingness to take risks. If you’re not prepared to do that, please do not purchase this book.
This book and the included training are for educational purposes only. Nothing shared should be considered financial, legal, or professional advice. I make no guarantees of income or specific results. Any success you achieve will depend on your own skills, effort, mindset, and market conditions.
If you have any questions or need further information, please email us at [email protected].
Copyright © 2025 Sherri Somers. All rights reserved.